Did You Know?
Lil’ Drug Store pioneered the convenience non-prescription drug market and revolutionized convenience health and beauty care.

About Us

As a forward thinking, idea-rich company, our passion is not for merely satisfying customer needs, but anticipating them. With our world-class distribution network, partnerships with major drug and pharmaceutical companies and our status as a leading U.S. marketer of unique over-the-counter products, the reach of premium brands from Lil’ Drug Store Products is global.

Available in 30 countries around the world, Lil’ Drug Store Products brands have offered solutions to common needs since 1974. For over 30 years, Lil’ Drug Store Products has offered the brands you know in the places you go.

Our Story
With humble beginnings in 1974 as the Pella, IA based XL-800 Distribution Company, the company started by selling only four products in limited markets throughout the Midwest. In 1978 the company was purchased by Dennis and Donna Oldorf, who happened to see an ad in the Wall Street Journal listing the small operation for sale. The couple, originally from Iowa, moved the company headquarters to Cedar Rapids and hired one part-time employee. For the next 27 years under the leadership of Dennis Oldorf, the organization became known as Lil’ Drug Store Products and expanded to hundreds of products sold in thousands of retail locations nationwide.

Chris and Suzy DeWolf purchased Lil’ Drug Store in 2005 and dramatically diversified the business even further, distinguishing between wholesale and consumer operations, adding a service division, and expanding the company’s manufacturing role. Today, Lil’ Drug Store Products continues to add additional classes of trade and is focused on international growth with distributors in more than 30 countries worldwide including North and Central America, South America, Western Europe, Eastern Europe, Australia and the Pacific Rim.

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30 Years of Leadership & Expertise